http://www.miguellee.com Miguel Francisco Lee | Visual Communication | Concept & Art Direction Wed, 25 Apr 2012 08:44:38 +0000 http://www.miguellee.com en http://miguellee.com/Apple-iPod-iTunes http://miguellee.com/following/miguellee.com/Apple-iPod-iTunes Wed, 25 Apr 2012 08:44:38 +0000 Miguel Francisco Lee | Visual Communication | Concept & Art Direction 2023203 <img src="http://payload.cargocollective.com/1/4/150837/2023203/Apple_Header_1_720.png" width="720" height="46" width_o="720" height_o="46" src_o="http://payload.cargocollective.com/1/4/150837/2023203/Apple_Header_1_o.png" data-mid="10500668" border="0" align="left"/> This is a spot for iPod that I worked on at Logan back in 2005. It was the first iPod commercial that broke away from the famed black silhouette-on-solid color scheme. The exploration of how to elevate an immensely iconic design to a new level presented both an interesting and exciting challenge for me. Produced at Logan. http://miguellee.com/Prince-of-Persia http://miguellee.com/following/miguellee.com/Prince-of-Persia Wed, 25 Apr 2012 08:44:33 +0000 Miguel Francisco Lee | Visual Communication | Concept & Art Direction 2098532 <img src="http://payload.cargocollective.com/1/4/150837/2098532/Persia_Header_1_720.png" width="720" height="46" width_o="720" height_o="46" src_o="http://payload.cargocollective.com/1/4/150837/2098532/Persia_Header_1_o.png" data-mid="10500656" border="0" align="left"/> I developed a concept and designed these frames for the feature marketing trailer of Prince of Persia. After reading the script, I was most intrigued with exploring the mysterious relic at the center of the story and its powers to control time. Starting first at ground level and then slowly rising as over a vast desert landscape, the journey begins over an ocean of sand. Gradually, the camera rises first to see the entire region, then continents, followed by the entire earth which appears to be suspended in a cloud of dust. As the camera pulls back, the entire planet becomes but a spec of grain caught in a vast continuum of sand. Vignettes of epic historical moments materialize in the ribbon, ultimately spiraling in violent vortex unto a singularity; the radiant glimmer disippates revealing that its final container is the Dagger of Time. Produced at Imaginary Forces. <img src="http://payload.cargocollective.com/1/4/150837/2098532/MIGUELLEE.COM_POP_1_720.jpg" width="720" height="305" width_o="720" height_o="305" src_o="http://payload.cargocollective.com/1/4/150837/2098532/MIGUELLEE.COM_POP_1_o.jpg" data-mid="10472601" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2098532/MIGUELLEE.COM_POP_2_720.jpg" width="720" height="203" width_o="720" height_o="203" src_o="http://payload.cargocollective.com/1/4/150837/2098532/MIGUELLEE.COM_POP_2_o.jpg" data-mid="10472602" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2098532/MIGUELLEE.COM_POP_3_720.jpg" width="720" height="203" width_o="720" height_o="203" src_o="http://payload.cargocollective.com/1/4/150837/2098532/MIGUELLEE.COM_POP_3_o.jpg" data-mid="10472603" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2098532/MIGUELLEE.COM_POP_4_720.jpg" width="720" height="203" width_o="720" height_o="203" src_o="http://payload.cargocollective.com/1/4/150837/2098532/MIGUELLEE.COM_POP_4_o.jpg" data-mid="10472604" border="0" align="left"/> http://miguellee.com/Tabatha-s-Salon-Takeover http://miguellee.com/following/miguellee.com/Tabatha-s-Salon-Takeover Wed, 25 Apr 2012 08:44:33 +0000 Miguel Francisco Lee | Visual Communication | Concept & Art Direction 2023225 <img src="http://payload.cargocollective.com/1/4/150837/2023225/Tabatha_Header_1_720.png" width="720" height="46" width_o="720" height_o="46" src_o="http://payload.cargocollective.com/1/4/150837/2023225/Tabatha_Header_1_o.png" data-mid="10500663" border="0" align="left"/> This is the opening sequence for Bravo's new show about Tabatha Coffey, the charismatic former contestant on Bravo's Sheer Genius. The show follows her as she visits struggling salons in the Los Angeles and New York areas and literally takes over the establishments to whip them into shape. The open depicts a messy salon magically transformed into a slick new studio. I was the sole modeler (except for some found geometry), texturer, animator, and compositor. Produced at Colourmovie. <img src="http://payload.cargocollective.com/1/4/150837/2023225/MIGUELLEE.COM_TST_1_720.jpg" width="720" height="361" width_o="720" height_o="361" src_o="http://payload.cargocollective.com/1/4/150837/2023225/MIGUELLEE.COM_TST_1_o.jpg" data-mid="10472725" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023225/MIGUELLEE.COM_TST_2_720.jpg" width="720" height="541" width_o="720" height_o="541" src_o="http://payload.cargocollective.com/1/4/150837/2023225/MIGUELLEE.COM_TST_2_o.jpg" data-mid="10472727" border="0" align="left"/> http://miguellee.com/The-Spiderwick-Chronicles http://miguellee.com/following/miguellee.com/The-Spiderwick-Chronicles Wed, 25 Apr 2012 08:44:33 +0000 Miguel Francisco Lee | Visual Communication | Concept & Art Direction 2023222 <img src="http://payload.cargocollective.com/1/4/150837/2023222/Spiderwick_Header_1_720.png" width="720" height="46" width_o="720" height_o="46" src_o="http://payload.cargocollective.com/1/4/150837/2023222/Spiderwick_Header_1_o.png" data-mid="10500640" border="0" align="left"/> The end title sequence for The Spiderwick Chronicles takes us through scenes from film in a series of whimsical vignettes. This was a heavily collaborative project in which different designers and animators took on different shots which were ultimately strung together as grand tapestry. I had a role in executing several of the scenes scenes in varying capacities including modeling, texturing, lighting, animating, and compositing. Directed by Ahmet Ahmet. Produced at Imaginary Forces. <img src="http://payload.cargocollective.com/1/4/150837/2023222/MIGUELLEE.COM_SWK_1_720.jpg" width="720" height="243" width_o="720" height_o="243" src_o="http://payload.cargocollective.com/1/4/150837/2023222/MIGUELLEE.COM_SWK_1_o.jpg" data-mid="10472502" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023222/MIGUELLEE.COM_SWK_2_720.jpg" width="720" height="243" width_o="720" height_o="243" src_o="http://payload.cargocollective.com/1/4/150837/2023222/MIGUELLEE.COM_SWK_2_o.jpg" data-mid="10472504" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023222/MIGUELLEE.COM_SWK_3_720.jpg" width="720" height="182" width_o="720" height_o="182" src_o="http://payload.cargocollective.com/1/4/150837/2023222/MIGUELLEE.COM_SWK_3_o.jpg" data-mid="10472506" border="0" align="left"/> http://miguellee.com/Nike-One http://miguellee.com/following/miguellee.com/Nike-One Wed, 25 Apr 2012 08:44:31 +0000 Miguel Francisco Lee | Visual Communication | Concept & Art Direction 2023217 <img src="http://payload.cargocollective.com/1/4/150837/2023217/NikeOne_Header_1_720.png" width="720" height="46" width_o="720" height_o="46" src_o="http://payload.cargocollective.com/1/4/150837/2023217/NikeOne_Header_1_o.png" data-mid="10500619" border="0" align="left"/> This was an installation piece that played in Nike Golf Stores. Dissecting the technology from the inside out, Nike Power Layer Technology shows you just how much power resides in a tiny golf ball. Directed by Charles Khoury. Produced at Imaginary Forces. <img src="http://payload.cargocollective.com/1/4/150837/2023217/MIGUELLEE.COM_NKPLT_1_720.jpg" width="720" height="291" width_o="720" height_o="291" src_o="http://payload.cargocollective.com/1/4/150837/2023217/MIGUELLEE.COM_NKPLT_1_o.jpg" data-mid="10472439" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023217/MIGUELLEE.COM_NKPLT_2_720.jpg" width="720" height="525" width_o="720" height_o="525" src_o="http://payload.cargocollective.com/1/4/150837/2023217/MIGUELLEE.COM_NKPLT_2_o.jpg" data-mid="10472440" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023217/MIGUELLEE.COM_NKPLT_3_720.jpg" width="720" height="449" width_o="720" height_o="449" src_o="http://payload.cargocollective.com/1/4/150837/2023217/MIGUELLEE.COM_NKPLT_3_o.jpg" data-mid="10472441" border="0" align="left"/> http://miguellee.com/Studio-L-Origins http://miguellee.com/following/miguellee.com/Studio-L-Origins Wed, 25 Apr 2012 08:44:29 +0000 Miguel Francisco Lee | Visual Communication | Concept & Art Direction 2023224 <img src="http://payload.cargocollective.com/1/4/150837/2023224/StudioL_Header_1_720.png" width="720" height="45" width_o="850" height_o="54" src_o="http://payload.cargocollective.com/1/4/150837/2023224/StudioL_Header_1_o.png" data-mid="10500589" border="0" align="left"/> "Origins" deals with human migration and is a part of an online media series called Macros. Imaginary Forces consulted historian Joel Kotkin on the trends of human migration. Diasporas, or group migrations, have throughout history dictated the explosion of culture and science in specific regions of the world. My role was to visualize and execute an abstract representation of the ideas discussed in an effort to offer a new approach of exploring this phenomenon and attempting to predict where it will take us next. Produced at Imaginary Forces. <img src="http://payload.cargocollective.com/1/4/150837/2023224/MIGUELLEE.COM_LXO_1_720.png" width="720" height="405" width_o="720" height_o="405" src_o="http://payload.cargocollective.com/1/4/150837/2023224/MIGUELLEE.COM_LXO_1_o.png" data-mid="10472383" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023224/MIGUELLEE.COM_LXO_2_720.png" width="720" height="405" width_o="720" height_o="405" src_o="http://payload.cargocollective.com/1/4/150837/2023224/MIGUELLEE.COM_LXO_2_o.png" data-mid="10472386" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023224/MIGUELLEE.COM_LXO_3_720.png" width="720" height="202" width_o="720" height_o="202" src_o="http://payload.cargocollective.com/1/4/150837/2023224/MIGUELLEE.COM_LXO_3_o.png" data-mid="10472388" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023224/MIGUELLEE.COM_LXO_4_720.png" width="720" height="405" width_o="720" height_o="405" src_o="http://payload.cargocollective.com/1/4/150837/2023224/MIGUELLEE.COM_LXO_4_o.png" data-mid="10472392" border="0" align="left"/> http://miguellee.com/King-Tut-Unwrapped http://miguellee.com/following/miguellee.com/King-Tut-Unwrapped Wed, 25 Apr 2012 08:44:28 +0000 Miguel Francisco Lee | Visual Communication | Concept & Art Direction 2033517 <img src="http://payload.cargocollective.com/1/4/150837/2033517/Tut_Header_1_720.png" width="720" height="46" width_o="720" height_o="46" src_o="http://payload.cargocollective.com/1/4/150837/2033517/Tut_Header_1_o.png" data-mid="10500558" border="0" align="left"/> I spent an enlightening week eating turkey burgers and working with David Lewandowski to create this promo for Discovery Channel. I modeled and textured the desert and tomb environments of the 3 opening shots. Screen Shots: <img src="http://payload.cargocollective.com/1/4/150837/2033517/DISCOVERY TUT Stills_00000_720.jpg" width="720" height="405" width_o="720" height_o="405" src_o="http://payload.cargocollective.com/1/4/150837/2033517/DISCOVERY TUT Stills_00000_o.jpg" data-mid="10472325" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2033517/DISCOVERY TUT Stills_00001_720.jpg" width="720" height="405" width_o="720" height_o="405" src_o="http://payload.cargocollective.com/1/4/150837/2033517/DISCOVERY TUT Stills_00001_o.jpg" data-mid="10472327" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2033517/DISCOVERY TUT Stills_00002_720.jpg" width="720" height="405" width_o="720" height_o="405" src_o="http://payload.cargocollective.com/1/4/150837/2033517/DISCOVERY TUT Stills_00002_o.jpg" data-mid="10472329" border="0" align="left"/> http://miguellee.com/Pontiac-GXP http://miguellee.com/following/miguellee.com/Pontiac-GXP Wed, 25 Apr 2012 08:44:27 +0000 Miguel Francisco Lee | Visual Communication | Concept & Art Direction 2023209 <img src="http://payload.cargocollective.com/1/4/150837/2023209/Pontiac_Header_1_720.png" width="720" height="46" width_o="720" height_o="46" src_o="http://payload.cargocollective.com/1/4/150837/2023209/Pontiac_Header_1_o.png" data-mid="10500551" border="0" align="left"/> The Pontiac GXP Performance Series line featuring the brand's Solstice roadster, Torrent crossover SUV, and G6 coupe are in a race against light. This spot was completed in an astonishing thirteen days with 5 other animators led by Wilson Wu and Charles Khoury and aired during the NCAA Final Four. Produced at Imaginary Forces. Screen Shots: <img src="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00000.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00000_o.jpg" data-mid="10472229" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00001.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00001_o.jpg" data-mid="10472231" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00002.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00002_o.jpg" data-mid="10472232" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00003.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00003_o.jpg" data-mid="10472234" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00004.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00004_o.jpg" data-mid="10472236" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00005.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00005_o.jpg" data-mid="10472239" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00006.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00006_o.jpg" data-mid="10472241" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00007.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00007_o.jpg" data-mid="10472244" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00008.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00008_o.jpg" data-mid="10472250" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00009.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/4/150837/2023209/PONTIAC GXP RACE Stills 640_00009_o.jpg" data-mid="10472253" border="0" align="left"/> http://miguellee.com/GI-Joe-The-Rise-of-Cobra http://miguellee.com/following/miguellee.com/GI-Joe-The-Rise-of-Cobra Wed, 25 Apr 2012 08:44:26 +0000 Miguel Francisco Lee | Visual Communication | Concept & Art Direction 2023207 <img src="http://payload.cargocollective.com/1/4/150837/2023207/GIJoe_Header_1_720.png" width="720" height="46" width_o="720" height_o="46" src_o="http://payload.cargocollective.com/1/4/150837/2023207/GIJoe_Header_1_o.png" data-mid="10500533" border="0" align="left"/> Imaginary Forces: "The real American heroes make their big screen debut this summer in the live action adaptation of the beloved 80's cartoon series. Paramount Pictures came to IF to design the trailer graphics and title reveal for G.I. Joe: The Rise of the Cobra." I worked on the previsualization and 3D animation of the megalithic title. The Cobra is ominously reflected on the type for a brief foreboding moment. Directed by Ronnie Koff. Produced at Imaginary Forces. Screen Shots: <img src="http://payload.cargocollective.com/1/4/150837/2023207/MIGUELLEE.COM_GIJ_1_720.jpg" width="720" height="300" width_o="720" height_o="300" src_o="http://payload.cargocollective.com/1/4/150837/2023207/MIGUELLEE.COM_GIJ_1_o.jpg" data-mid="10472178" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023207/MIGUELLEE.COM_GIJ_2_720.jpg" width="720" height="300" width_o="720" height_o="300" src_o="http://payload.cargocollective.com/1/4/150837/2023207/MIGUELLEE.COM_GIJ_2_o.jpg" data-mid="10472179" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/150837/2023207/MIGUELLEE.COM_GIJ_3_720.jpg" width="720" height="300" width_o="720" height_o="300" src_o="http://payload.cargocollective.com/1/4/150837/2023207/MIGUELLEE.COM_GIJ_3_o.jpg" data-mid="10472180" border="0" align="left"/> http://miguellee.com/Scion-Street-Art http://miguellee.com/following/miguellee.com/Scion-Street-Art Wed, 25 Apr 2012 08:44:26 +0000 Miguel Francisco Lee | Visual Communication | Concept & Art Direction 2023221 <img src="http://payload.cargocollective.com/1/4/150837/2023221/Scion_Street_Header_1_720.png" width="720" height="46" width_o="720" height_o="46" src_o="http://payload.cargocollective.com/1/4/150837/2023221/Scion_Street_Header_1_o.png" data-mid="10500469" border="0" align="left"/> Imaginary Forces created a few spots for Scion by placing running footage in the hands of virtuoso editor Justine Gerenstein. My role was to create and composite a toolkit of light and graphic elements that accentuated the footage to elevate the visual impact of this high-energy spot. Produced at Imaginary Forces. <img src="http://payload.cargocollective.com/1/4/150837/2023221/MIGUELLEE.COM_SSA_1_720.jpg" width="720" height="411" width_o="720" height_o="411" src_o="http://payload.cargocollective.com/1/4/150837/2023221/MIGUELLEE.COM_SSA_1_o.jpg" data-mid="10472149" border="0" align="left"/>